Chocolate brown hair and more brunette trends for summer 2022

Summer is the perfect time to refresh your beauty look with everything from the season’s makeup trends to an updated skincare routine and, of course, a new summer hair color. This season, colorists predict that chocolate brown and richer brunette hair shades will really take off for several reasons. “Like all darker shades, when you go brown your hair stays healthier because it reflects more of the sun, making brunette shades a low-maintenance option,” says Chiara Scudieri, founder of hair company ICON. , about its popularity. Min Kim, Global Ambassador for L’Oréal Professionnel, echoes this: “Shades of brown are not damaging because there is no lifting or lightening unless you add lighter bits to the hair. existing darks.”

Also, from bronde to chestnut, there is no shortage of brown color options. But, with so many shades to choose from, how do you narrow down your search? According to Kim, it all depends on your skin tone. “Looking at your veins, if you see blue or purple, you most likely have a cool undertone,” the expert shares. “On the other hand, if you see green, you have a warm undertone.” Although the general rule is to choose a shade opposite your undertone for your hair color, Aaron Bradford, colorist at New York-based hair studio Cedric Salon, told TZR that it’s not always the right thing to do. case – sometimes it’s better to accentuate your natural pigments instead of contrasting them. When in doubt, discuss your color goals with your colorist.

If you’re looking to go darker for summer (à la J.Lo), check out all the info on the season’s trending brunette and brunette shades, plus the best products and tips for maintaining your new color.

Brunette Balayage

Colorists are often working with balayage (a technique in which the color is “painted” on by hand) for brunette hair this summer to create a soft, warm look with depth. The Balayage brunette has a beautiful lived-in aesthetic, with swirls of lighter brown throughout the hair. In terms of maintenance, Shvonne Perkins, Senior Educator at Madison Reed, recommends using a tinted mask or conditioner to help redeposit the warmer tones that fade over time. “Tinted conditioners are easy because they’re a one-stop-shop and you can use them instead of your usual condition about every two or three washes,” the pro told TZR.


The perfect balance of dark and light, this brunette hue is dimensional with some highlights and a baby balayage. According to IGK Hair partner and colorist Olivia Cassanova, it’s a bit more upkeep than a mocha brown hue, its darker cousin, but not as much as a glossy blonde. “As long as your colorist gives you the right tone and level of lightness, it can also work for every skin tone and hair texture,” she shares. “It’s the perfect way for brunettes to get into the idea of ​​going lighter without committing to something they can’t handle.”

brown chocolate

A brown no stranger to the spotlight, Kim loves chocolate brown (also called rich espresso brown) for its ability to work with any texture. “It’s a winner for shine and can be customized with lighter ends, dimensional pieces, or an all-over mega shine with a rich brown tint all over,” the expert shares. The shade – an almost black dark brown but not as dense – is ideal for anyone looking for a more dramatic look.

Dear brunette

According to Perkins, expensive brunette refers to shades that are more medium to dark brown, but show a soft hint of dimension thanks to well-placed highlights in the hair. Highlights, finer-than-balayage strokes, don’t have to be super blonde either—caramel and mushroom tones woven into the overall color can add the perfect dimension.

Mocha Caramel Fondant

A beautiful marriage of a dark base and a warm shimmer, the mocha caramel cast is loved by many A-listers. And according to Kim, it adds the perfect combination of cool and warm colors, making it suitable for most skin tones. “The blend of tones suits all textures, as lighter tones can liven up curly ends, which means your hair doesn’t have to be straight to see the play of shades.” Pro tip: using lip gloss between appointments is a great way to keep that rich brunette hue.

Chestnut Brown

It’s a not-quite-red brunette, perfect for those who don’t want to go completely brown. To achieve this, Perkins adorns herself with a warm chestnut and adds a glossy layering of auburn or mahogany tones that make the brunette warm and toasty without being a true red. It’s essential to use hair care products that protect your color because red tones tend to fade the fastest. Scudieri suggests sulfate-free shampoos like ICON Cure that contain color-protecting ingredients like Prodew 500 – an amino acid blend that repairs surface hair damage, while strengthening its structure and protecting color from fading .

Highlights of sunny shades

If you want to keep the base of your color dark, adding honey highlights around your face can be a fun way to dip your toes into a new style for the upcoming season. “Face highlights and lighter ends create a thicker, fuller illusion with dimension to lighten brunette hair for summer,” says celebrity colorist Rita Hazan. “Selecting this shade of brunette is much less maintenance than lighter, brighter colors, which means less damage from frequent coloring,” adds celebrity colorist Bradley Leake.

Louis Vuitton Brown

Yes, this shade – brown with a golden undertone – is inspired by all the different tones you see in a Louis Vuitton bag. “It’s the biggest brown hair trend for the summer,” Scudieri told TZR. Even better, it suits all textures. “On fine hair, it adds dimension, making it look fuller.” While, on thicker hair textures, it gives movement and volume with the plethora of fine strands worked into it. According to celebrity hairstylist Michael Canale, maintaining this shade is essential, and the life of your color depends on a good routine. “Ideally, you should do touch-ups every four weeks,” the pro told TZR. “Depending on the color of the roots and the speed of hair growth, you may need to go more frequently, especially if you’re using your brunette color to cover gray hair.” Despite the upkeep, if you really want to emulate that “Old Money” look that’s currently all over TikTok, then this might just be the perfect rich girl brunette color for the season.

Classic Mocha

Cassanova receives requests for traditional mocha every summer. She attributes it to the beautiful medium brown color that suits all skin tones (and undertones) and hair texture. “It’s usually a solid color, which also means it’s usually low maintenance,” the expert shares. And since even monochromatic brown shades can look dull without some upkeep, colorist and R+CO collective member Richy Kandansamy suggests following cuts, dustings (a method for cutting dead ends without parting with tons of length) and d Use a deep conditioner every one to two weeks.

Shop products for brown hair

At TZR, we only include products that have been independently selected by our editors. We may receive a portion of sales if you purchase a product through a link in this article.

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